“Perfume has a more convincing force of persuasion than words, appearances, feelings and wills. We cannot refuse the persuasive force of perfume, it penetrates us like the air we breathe penetrates our lungs, it fills us, it dominates us totally, there is no way to oppose it."

So Patrick Suskind, in the book The Perfume describes its power, the sense of smell is the most primordial of our senses, for this reason it has such a strong, real evocative power, a perfume passing through our nostrils reaches directly the stored memories.

How many times have you smelled a smell that brought back the memory of a trip, a memory of when you were a child, the smell of a hug from your grandmother or maybe even a smell that reminds you of something unpleasant, a that you thought you had removed, but it was still there, ready to be unlocked.

The olfactory bulb is the area of our brain that stores the information that reaches it from the olfactory neurons, each of us has over a thousand olfactory receptors that allow us to archive a perfume with a memory, this form of archiving is engraved in our memory emotional, or long-term memory.

Recent studies have shown that memories related to smell, unlike memories related to other senses, are not affected by the passage of time, which is why at any time, at any age, the perception of a smell is able to arouse a powerful emotional wave.