Why did you choose Arab perfumery, this is the question, accompanied by perplexed faces, that we are asked most often, and we are sure that the same question will arise spontaneously for you too…

So it seems right to give you our reasons, which we are sure you will share!

Let's start by saying that we have always had an inordinate fondness for niche perfumes, niche perfumes not only represent exclusivity, but contain in it an essence of refinement, attention to raw materials, an intrinsic message that is much more personal and refined compared to the pounding and cheeky advertising of a commercial perfume, the niche perfume is the idea of the perfumer nose that touches that particular chord in you, that unlocks that hidden and profound memory it is a dialogue between the creator and whoever chooses it and wears for a precise, exclusive reason.

The other side of the coin, unfortunately, is the high cost of these perfumes, which sometimes make them less or less accessible than the commercial ones. This is exactly why we have selected oriental perfumery, in order to offer excellent quality perfumes, with excellent performance but at certainly more democratic prices.

Having said this, all you have to do is try, experiment and fall in love…